May 29 2014

Do you remember that feeling of anticipation, hope and excitement you had when you went to play that first round of golf with the clubs you are currently using? 

Are you still excited when you play them today?  Why?  What's changed?  How can I get those initial feelings to return, and last?

The answer may lie in the simple straightforward question .... " Have my clubs been properly fit and built just for me?"

Custom fitting is more than hitting a number of different clubs off a rack to see which one feels better than the rest, and custom building certainly goes far beyond gluing a shaft into a head and heading to the course.

Like so many things in life, matching you with the right clubs is a process that, if followed, will lead to the results you're looking for.   

The process should include;

An interview - Does the fitter understand my game; where are my current weaknesses and strengths; what do I want and what can I realistically expect from my game at this stage of my life.

Evaluation of your current equipment - How has my current equipment impacted my game; how have I adjusted my swing to fit my clubs instead of the other way around.

Identify your current swing characteristics - Is the fitter using the most current technology to accurately identify my weaknesses - what are my spin rates, my impact and launch angle, my swing and ball speeds.  Each variable and how they interact together changes your equipment needs to optimize your potential.

Access to components - Does the builder have access to a variety of manufacturers and suppliers?  Remember, there are no industry baseline standards for shaft flex and other component designations - one manufacturer's regular may be another company's stiff flex and you want the correct matching of components to be right for you, not just any given manufacturer.

Is my fitter also responsible for the build - A good fitter may know what to order but can they guarantee that the clubs you receive meet the specs they asked for.  Small variations in the build such as swing weight and grip size can have dramatic effects on the results.  Make sure your fitter is involved in the build, or at an absolute minimum, checks all the clubs for accuracy of the build that is delivered and has the proper equipment to make those final adjustments to ensure your new clubs have been optimized for your needs.  Remember, 2 degrees off on a loft angle can result in 5-10 yards lost in distance - make sure you receive what you were fit for.

Do they stand behind their work - Will my fitter / builder follow up to ensure I'm getting the results I expect?  Will they stand behind their work to ensure my equipment allows me to reach my potential?

As I said earlier, maximizing your potential through properly fit equipment is a process but one that, when done properly, will result in long term excitement and satisfaction in your game and isn't that what you're looking for?


Jeff Shuster

416 500-7070